Project model Wild Wonders of Europe 96 images Created 1 May 2017
The Wild Wonders of Europe initiative serves as an inspiration and a project model for Wild Wonders of China. Wild Wonders of Europe evolved into one of the largest visually-based mass communication conservation initiatives in the world, reaching more than 800 million people to date. The initiative set a new standard for how visually-based communication efforts can reach huge audiences, with an emotionally strong, positive and inspiring nature conservation message. All images below are from Wild Wonders of Europe's award winning outdoor exhibition, that is still available for touring, in China and elsewhere.